Latest from G2i Alumni 'The Light Agency'

5 June 2008

The Light Agency, a multi-award winning technology provider with the objective of building strong relationships between retailers, brands and their customers using their M BAR GO® mobile technology platform, announces that it has signed an exclusive partnership with OnePoint Surveys, the market leader in mobile surveys.

 Under the partnership, consumers will be offered cash incentives to participate in OnePoint’s mobile surveys.  Using The Light Agency’s unique M BAR GO® platform, those who complete a OnePoint survey will receive an electronic voucher straight to their mobile handset as a reward.  The voucher can be redeemed for cash at over 19,000 UK convenience stores and CTN outlets.

 The programme will be launched under the product name OnePoint Reward in June 2008.  Stefan Magnusson, Managing Director of The Light Agency states: “this is another great way of commercialising the huge market reach of the M BAR GO® platform, whilst bringing value to consumers through their mobile phones”.

 Neil Jessop, Managing Director of OnePoint Surveys says: “OnePoint Reward is the only mechanism to deliver cash to the mobile phone heralding a new era inmarket research and mobile marketing as survey participants will no longer have to wait to receive vouchers, BACS payments or cheques.”  He continued ‘’we are excited to bring this to the market and plan to expand OnePoint Reward to deliver discounts and vouchers to the mobile phone in the future.’’