g2i case studies
Cash isn't king
Online services company Huddle believes people make or break a business – and that’s why an investor’s contacts book is as important as its money
Striking Gold
Paul Tustain took an idea from the gambling sector and successfully applied it to the gold market, securing millions in funding on the way. How? It comes down to technology, people – and fearlessness
Just Say No
Not everyone has the guts to turn down £150,000 in first round funding - and fewer still would do it twice. But inventor James Barnham has stuck to his guns to secure the deal he wants
The Social Entrepreneur
An ethnographer turned entrepreneur, Charles Armstrong spent a year on a small island studying the way people interact. That knowledge helped him develop new ways of managing business information
Long way up
Convincing investors to back a business that changes the way we buy video content was always going to be a struggle. But going through g2i gave Streamburst confidence in its download crusade
Paper Mountain
Sue Riddlestone set out to do something about the damage the paper industry inflicts on the environment – and g2i helped her commercialise her passion. But can she make money out of going green?
French fries, French windows
From oil exploration to fast food, David Appleford has a 40-year entrepreneurial track record but says he's still learning. Now he's targeting the affordable housing sector with his latest big idea
Patient Care
Gaining insight into the investment process through g2i prompted Roger Willmott, CEO of Airetrak, to rethink his strategy - including delaying VC involvement until his business is better established.
Advice Line
Michelson Diagnostics changed its business plan with the help of g2i, refocusing on short-term revenues to attract investors. Now its cancer diagnostic tool is starting clinical trials
Supermarket Sweep
Serial entrepreneur Marc Lewis has developed and proven a patented technology for promotion marketing. But persuading investors to take a chance on a new idea proved harder than he thought
Cutting It
As a public relations professional and serial entrepreneur, Lee Henshaw might be expected to take investor presentations in his stride. But at g2i, he discovered just how much he still had to learn
Learning The Dress Code
When Marcia Lazar couldn't find a developer to write the software she needed to run her clothing business, she taught herself how to program - and plugged a gap in the fashion industry in the process
Steely Resolve
TekDek Systems is looking to revolutionise the way steelframe buildings are constructed with a new type of flooring. But big ideas cost big money - and you need good contacts. That's where g2i came in.
In For The Long Haul
The son of a mining entrepreneur and a student in South Africa's gold belt, Rupert Cruise made mining technology his business. But as he's learned from g2i, success requires patience - and lots of it
Getting Animated
Artem Digital survived downturns in both the film industry and the games market to win major contracts for its motion capture technologies. Co-founder Richard Dikstra explains how it pulled through
